B2B Outside Sales

Medical Device Sales: funnel benchmarks

The stage-by-stage target conversion rates and weekly activity volumes for Medical Device Sales reps — derived from the research behind Pipeway's industry presets. Know the floors, and a bad month stops being a mystery: it's one leaking stage with a fix.

Conversion targets

The rates that matter — and the leak floors

RateHealthy rangeLeak floor
Connect rateconnections ÷ prospect attemptsvaries*
Appointment ratebooked appointments ÷ connections8–10%< 5%
Proposal rateproposals ÷ appointments50–60%< 50%
Close ratesales ÷ proposalsvaries*

*Deal economics in Medical Device Sales make this stage too variable for a single industry floor — set your own target in the tracker from your last two months.

If appointment rate is under 5%

Below the floor means conversations aren't becoming sit-downs — stronger qualification and a clearer next-step ask.

If proposal rate is under 50%

Below the floor means meetings aren't turning into quotes — send proposals same day, follow up within 48 hours.

Activity volumes

What a working week looks like

Rates only mean something on real volume. Here's the weekly activity a solid rep sustains in Medical Device Sales, next to the elite pace.

Per weekSolid paceElite pace
Prospect attempts4040
Connections2550
Booked appointments05
Proposals05
Methodology

Derived from the activity research behind Pipeway's in-app industry presets — the volumes reps sustain at each performance tier in Medical Device Sales, and the stage-to-stage ratios they imply. Targets, not guarantees: your list, territory, and price point move the numbers. As anonymous benchmarking data from Pipeway users in Medical Device Sales accumulates, this page will update with live measured rates. All industries →

Put them to work

Now find out which of YOUR rates is below the floor.

The free Sales Activity Tracker ships with these exact Medical Device Sales floors built in — log one week, and the leaking stage turns red with the fix next to it.